Skyline Corporate Communications Group President & CEO Scott Powell was recently featured in Forbes in the article, “Summer Slowdown? How Leading Agencies Make The Most Of Downtime,” sharing his perspective on how agencies can use slower summer periods to strengthen client service and prepare for future business development opportunities.
The Forbes Agency Council feature brings together agency leaders to discuss how they maintain momentum during the summer months, when client schedules, campaigns and day-to-day business activity can often shift due to vacations and changing priorities.
Turning Slower Periods Into Strategic Opportunities
In his contribution, Scott highlights how summer downtime can provide agencies with valuable time to revisit client priorities, address outstanding items and prepare for the busier months ahead.
“Summertime slowdowns create opportunities for follow-ups and business development.”
Scott explains that these periods can be used to check on open client items that may have slipped through the cracks, close out outstanding tasks and finalize deliverables or strategic plans.
Beyond existing client work, slower periods can also create space to focus on the agency’s own marketing and new business development initiatives. By developing strategies during the summer, agencies can be better prepared to put those plans into action as companies and executives return to their regular routines in the fall.
Scott’s latest Forbes contribution reflects Skyline’s continued focus on strategic client service, proactive communication and identifying opportunities to strengthen relationships and support long-term business development.
Read the full Forbes article: https://www.forbes.com/councils/forbesagencycouncil/2026/08/21/summer-slowdown-how-leading-agencies-make-the-most-of-downtime/
To learn more about Skyline Corporate Communications Group and our integrated investor relations, corporate communications, financial public relations and digital marketing services, visit SkylineCCG.com.