Skyline Corporate Communications Group, LLC’s President & CEO Scott Powell Quoted in Forbes.com
Read Skyline Corporate Communications Group, LLC’s President & CEO Scott Powell’s thoughts in the Forbes article titled “Mistakes PR Clients Make That Erode Results (And How To Unlearn Them)” where Scott provides his insights into mistakes he has seen clients make with PR and media and how he and his team coached them toward more strategic, effective and sustainable approaches. Read the article and see Scott’s insights here: Mistakes PR Clients Make That Erode Results (And How To Unlearn Them)
The article focuses on how many PR practitioners have seen it happen: a client with great potential quietly undermines their own PR strategy, not through scandal or crisis, but through minor actions that seem harmless—until they aren’t. A polished yet lifeless quote here, a blitz of dud press releases there, and before long, media connections that took years to cultivate start to fray. The good news is that most of these client missteps share a common thread: a basic misunderstanding of what PR is and how it works over time.
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